Remarkable Remarketing with Google AdWords.
So you own a business and there are people who visit your website but then: - Leave without identifying themselves,
- Leave without asking for any more information or help
- OR worse still, leave without doing business with you...
NOW IMAGINE THIS...
- A quick and easy way to follow-up on these ‘unidentified’ people who pass through your website
- A way to put forward a reminder / follow-up offers to visitors to your site without you even having to know who they are
- And even a way to created different follow-up offers for different offerings you have (and for a specific time period too)
Welcome to the world of Google AdWords Remarketing where you can follow-up visitors to your website - with smart targeted display advertising. So as to ‘nudge’ them to return, reconsider what you offer – and ultimately do business with you. Question? Are you here right now reading this page because of my Remarketing? 
To GET STARTED you need: - An existing website
- A page on your website that you’ve identified as the one you want to get visitors back to
- A clear starting point/ creative for follow-up offers
- Idea of Geographic region to target ads within.
- An Adwords Account
- Knowledge of how to set things up right to maximise your results.
CASE STUDY:
- A kiwi online retailer – adds remarketing codes to website.
- The remarketing codes start to build up an ‘audience’ list
- A set of “follow-up” Text and Display/ Banner Ads are created
- When the audience list reaches 500 – follow-up ads can be activated.
- These Ads start to ‘follow’ the people that have visited the retailers website (but HAVENT yet purchased)
- The length of time ads follow previous visitors can, and is, specified, so after a certain period the ads stop “following visitors”.
- Visitors who HAVE purchased, get added to a separate list and ARENT followed.
- The increased exposure of the retailer’s brand and offering – through the display ads showing on Google’s extensive network of partner sites, leads to:
- - Some people clicking the ads, returning to the site and purchasing (CONV TYPE A – see green graph below)
- - Some people NOT clicking the ads, BUT ending up revisiting the site on their own means anyway (by either Googling the brand or typing in the web address direct) and then purchasing as well. (CONV TYPE B – see blue graph below)
The Results!Within the last 2 months – the remarketing campaigns have provided (for well less than $1000):
- 685 direct clicks – that lead to 74 Conversions to Sales/ Purchases (CONV TYPE A)
- 1954 “View Through Conversions” to Sales/ Purchases (CONV TYPE B)
Note these “View Through Conversions cost nothing - as there were no clicks involved! So these +-2000 sales were achieved … for free!
Please feel free to contact me to discuss how AdWords Remarketing could assist your business. I'll give you an honest no-obligation assessment of all the opportunities that exist. Alternatively - please feel free to Download an Intro PDF on Remarketing (basically a summary of information contained on this page) |
