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Over the last 5 years I have worked on hundreds of Google Adwords (SEM/ Cost per Click/CPC) campaigns, not only for my clients, but for my own websites and businesses as well. This work has resulted in :
- Almost 5 million clicks to websites all over the world (4 869 924 to be precise)
- Over 100 000 'conversions (leads,sales,enquiries resulting from these clicks)
- Total spend of over $400 000. ($411 203.73 to be precise .... again)
This experience has allowed me to learn all the 'ins-and-outs' of - What it Takes to Set-up a Successful Google Adwords Campaign, and to also become a Google Qualified Individual
In a 'nutshell', the key to Adwords is this:
- Structure the campaigns, adgroups and adverts around specific content and different pages of the website. One size doesnt fit all (i.e. dont send everyone to the Home Page - send them to the specific pages within the site)
- Research the keywords people use to search on carefully and thoroughly. These are the calling cards people use to find you. The more specific these are - the better.
- Test and Measure everything - adverts, keywords, leads. Without this 'feedback' you are 'blind' and arent spending your money ONLY where you should be.
- Write ads that sell the benefit of what you have to offer. Small changes and subtleties to adverts make BIG differences.
- Using the right productivity tools to get the job done effectively and efficiently.
Karina Hassall - Owner Genesis Skin Centre " I have had Mick working on my website for 12 months now. He has been helping me with content and also with the management of Adwords. Before he took over - I have very few enquiries online. Now my online enquiries are not only my main source of new business, but also the cheapest method of gaining new business. Mick has been fantastic to work with and has gained an excellent result for us. "
(read more client comments below)
I'd love the opportunity to assist you with setting your Google Adwords up for success.
So if you:
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Already have an Adwords Account Setup - But Arent Having Much Success
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Are Considering Setting up a New Adwords Account
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Are Still Unsure of the Benefit of Google Adwords
I'll fill in all the blanks, and give you some honest advice on how I can assist, and what you need to consider. And all with no obligations 
Learn More?
Carolyn Cresswell - Owner - Canine Spirit
" As an online retail business, we rely heavily on our customers
finding us through the web. We've used a number of other search engine
marketing companies in the past but, other than making a few initial
generic tweaks to our existing Google ads, they never really understood
our business and so we never felt like we were getting value for
money. Mick, on the other hand, spent the time to learn more about
our business and then tailored the marketing to be more specific to our
goals.
Canine Spirit (www.canine-spirit.com) operates three online stores -
in New Zealand, Australia and the UK/Europe. Since bringing Mick
onboard, we have seen healthy increases in our site conversion rates -
and even better Mick has achieved this while staying within our
allocated monthly ad spend.
We like how he takes a holistic approach, and works with you to develop
more strategic and long term online marketing and communication plans.
He's great at keeping you up-to-date, and his personable and
professional approach make him a pleasure to work with - we can
definitely recommend him! "
www.CanineSpirit.co.uk www.CanineSpirit.co.nz www.CanineSpirit.com.au
Peter Breen - Conroy Removals
" Mick's skill and enthusiasm made the daunting task of setting up a Google Adwords campaign seem easy. "
Mark Hassal - Managing Director - Spectra Medical NZ
MickG Ltd was appointed by us to manage and enhance our New Zealand and
Australian retail consumer web sites; their responsibilities also
include the management of our Google Adword campaigns for both
territories.
Before appointing Mick we had invested significantly with a Sydney
based firm but were extremely dissatisfied with the results they
achieved. In comparison the service and support we obtain from Mick in
our relatively short history has yielded a 300% increase in site visits
and improvements to our NZ site that were completed within the same day
of discussion, (in the past these types of changes had taken us weeks).
Although today the internet forms an important part of our business we
are not totally internet savvy and therefore not only need, but rely on
someone with the skills and knowledge to guide and recommend with
confidence our present and future direction in cyber space.
What we like about working with Mick is our options are clearly
explained and are implemented quickly, that even in these uncertain
times their direct input has dramatically increased market awareness of
our products and has driven our sales in the right direction.
Karen Watchorn - Owner - Frangipani Florist
"EASY.... It was so easy. You understood my market and what my marketing needs were without any problems. Since getting my Adwords done by you - my sales have increased by 30-40%. It was all done via email and you answered all my questions in an efficient and timely manner.
It has been a pleasure working with you and feeling like I have not been ripped off - thanks again."
Francesco Rulli - Owner - FilmAnnex (USA)
" Mick Gibson is a great asset for a company, he is dynamic, intelligent and creative. Often people ask me why someone from New Zealand...doesn't matter how far someone is when he is good! Mick is professional and always on time and with an excellent sense of humor "
Evan Crawford - Director, Straw Built Homes" ........ how do we find out who is interested, who is our market where are our sales coming from? While we maintain growth and actual "sales". That has to be one of the biggest advantages of Mick's expertise with online marketing.
It's measurable. It can be experimented with little or no drama, it's modifiable and definable, it's targetable. Turn it on ..........turn it off !
If you consider that your audience has access to the web and you can refine and target your approach with the skills of someone like Mick, you will be able to refine a measurable addition to your marketing.
Our approach has simply been to reduce our "paid for" traditional advertising and branding in favour of Mick's online expertise. This alone frees up HUGE time, significant funds and lets us focus our energy on a myriad of areas to grow our business and increase our time skiing over winter and swimming over summer! "
Leonie Johnsen - Organic Explorer
"Mick you do indeed make "online marketing simple. Thanks to your online adword campaigns, Organic Explorer website is growing as fast as I can handle!"
Nigel Thorne – Owner - Hard Yards. "With a national market to reach we needed a way to have our website found. Since dealing with Mick G and Google adwords we are happy to say that 80% of our business now comes from the website. Stats reports show the visitor numbers doubled and we now receive orders and enquiries from all over New Zealand.
We found Mick to be clear and prompt with his service and were given a number of options regarding how the adwords would work best for us."
Carwyn Evans – Owner - Whakatane.info" Whakatane.info is an online directory that showcases 'everything' Whakatane.
We struggled to appear consistently on the first page of a Google search and so our clients were not being visited as much as we hoped. Since dealing with Mick and using Google Adwords we now often appear at the top of the page for “Whakatane" related searches. This has greatly increased interest in our website advertising and clients are often coming back with positive comments about their successful advertising with Whakatane.info - therefore making our business even more valuable.
Mick has provided an important service to us and his approach, methods and support have been outstanding."
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