Look before you link
The Web is vast. There’s something for everyone. And that’s where you come in. Because while there are billions of businesses out there, not one of them does it quite like you. Sure, they may actually sell the same product or service, but not like you do. Trust me – you’re unique. Congratulations.
So when it comes to planning your attack on the web, you’ve already got it wrong. YOU aren’t attacking at all – you’re staying put. We need to plan on you being attacked. (So to speak.)
This is where my expertise comes in handy. I take a holistic ‘birds-eye view’ of your entire business. I’ll quickly assess where you’re at and work with you on a plan to get you where you want to be. It’s not rocket science (unless you actually are a rocket scientist), but it does involve an understanding of how the web really works.
It’s called Web Strategy, and it’s crucial.
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Love at first site You have a shop. It sells things. Inside, the shelves are stocked, the décor is pleasant, the lighting is soft – everything looks great. However, outside is a different story. There’s no window display – actually, there’s no window. The door is tiny, as is your sign. You’re down a dark and gloomy dead-end alley, and it’s just started raining.
On the web, it doesn’t matter how great you are if no one can find you.
And so begins the game known as ‘Web Marketing’. It’s all about “pulling rank” to be top of the search results page. And you don’t need to move your shop – simply improve access to it. Remember that alley? Pull down the buildings either side, put up a big sign and turn it into a brightly lit through-road.
But enough with the metaphors - how do you do it?
The big one is Google Adwords , but there are plenty of others. Like any portfolio, you need to diversify, and I will show you how to get the biggest and brightest bang for your web buck.
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Action speaks louder than words
 Getting more visitors looks great on a site counter, but sheer volume doesn’t guarantee you customers – it just wears out the carpet.
Converting visitors to customers is the ultimate goal of any web business. And as Internet speeds increase and attention spans decrease, it’s more important than ever to make a good first impression. Your site needs to ooze readability, personality and functionality. It needs to flow and it needs to engage. In short, it needs to make people take action/ do something.
Think about it. In a normal shop, if you encounter confusing layout, poor signage and bad service, you’ll be unlikely to return – regardless of how easy it was to find. So beware – getting them to the door is one thing. Keeping them there is the key.
So if you’re not getting the conversion rates you’d like (or aren’t even aware what a conversion rate is), then let me assist you optimize your site by identifying what works and what doesn’t, what needs improving and what needs throwing out.
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Now you’re talking
 If there was a better way to say it, I would, but the cliché holds - it really IS easier to retain the customers you have than to get new ones. After all, what’s the point in getting them to your door, getting them in the door, and even getting them back again, if you aren’t going to encourage and reward that loyalty?
Probably the most significant leap that the web has made in its own teenage lifetime is to move from the traditional “here is what I have to say” mentality to one of mutual communication. Websites are no longer billboards alongside the information highway. Social networks and media such as Facebook, YouTube, Twitter, and blogs are to thank for the 21st Century burst in two-way web communication. To stay top of mind, it’s important you consider and understand some of these elements.
I’ll help you decipher the seemingly endless methods of online communication – from humble online newsletters to surveys, and more We’ll sit down and find out which are relevant to your customers and give you and your business a voice.
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The measure of success Welcome to the one area where the web simply outshines the ‘real world’ – the ability to gather data in an easy, automated way.
Getting better results on the web is about more than just search engine rankings. Having a website allows access to a huge range of tools to track visitors and their behaviour. Time of day, location, site navigation, referring websites, and demographics are all just the tip of the iceberg when it comes to harnessing your site’s true potential.
I live for this stuff. To me, it brings full circle the reasons for being in business on the web – to attract the right customers, through refining and optimizing your marketing. You just have to know what you’re looking for, know how to read it, and finally, what to do with it.
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" Get Started? "
Hello...... Let's Get Started.
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Thanks
Mick
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